The towers are the heart of the Swiss Pavilion. Visitors will be invited to discover Switzerland – the diversity of products and values which underlie the success of the Swiss approach – by engaging in a fun exploration of the towers. Switzerland wishes to take part in Expo 2015 as an active, caring and socially responsible stakeholder in the area of food and sustainable development.
The journey through the towers is guided by this leitmotif, thus prompting visitors to reflect – on the basis of their own personal experience – on the global availability of food and sustainable development throughout the food value chain. Visitors will be free to take away or consume any amount of the products. How much will be left for later visitors – and for how long – will be determined by the consumer behaviour and level of awareness of each visitor.
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