Momofuku

Ando is named, like its parent company, after instant-ramen creator Momofuku Ando. (It is also Spanish for "I walk"—fitting for a delivery service. Momofuku itself is Japanese for "lucky peach," hence the name of the magazine and also Má Pêche.) The business is a joint venture with Expa, a San Francisco–based startup lab built by Uber cofounder Garrett Camp. Expa is designing the app and overseeing logistics, while UberRush will tackle the actual food drop-offs. "We have a pretty big vision for it," said Expa partner Hooman Radfar, Chang’s cofounder on the project. "But our focus is very much delivery to delivery, meal to meal, neighborhood to neighborhood, until we get it right. We want to make this feel great—like Momofuku at home." Tosi is also involved; she’s creating three new cookies that will be initially sold exclusively through Ando: salt-and-pepper, Ritz Cracker, and what she describes as "darn good, slap-your-mama chocolate chip."

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