Tuesday, May 19, 2015

Milan Food Expo - romantizing food



Policy-makers have shied away from targeting agriculture because food is a personal issue for many citizens; the agricultural lobby in Brussels is very well organised because it’s been around since the early days of European integration; agriculture is also seen by many with romantic eyes.

“We have a very idyllic image of agriculture, but that romantic image no longer exists in many places”, noted Eickhout.

Romantic picture of agriculture
Most of the 14 national pavilions in Milan which this website saw from the inside, had romantic touches which don’t correspond with reality.

Almost three-quarters of the world's poultry products, and half of all pork, were created by industrial sized farming. In the EU, just 5.7 percent of agricultural land in 2012 was used for organic farming.

But the Spanish pavilion, for example, showed scenic videos of a shepherd and his flock, and of families eating together, accompanied by serene music. Spain is “Europe's kitchen garden”, an explanatory text noted.

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