Waffle House re-do

Nahser's aim was to make the yellow-and-red color scheme integral to the company's brand, and he succeeded. Is there a more recognizable roadside sign than the yellow Scrabble pieces spelling out WAFFLE HOUSE? (One designer has called the sign a great example of a monospaced font.) Whether deliberately or through benign neglect, the company did not move far from Nahser's vision until now. While other national chains tinker endlessly with their store designs—there are now McDonald’s restaurants with wood slats—Waffle House has kept things old-school. And why not? Nahser's bright box is the perfect symbol for a business that prides itself on welcoming customers 24 hours a day, 365 days a year. (Waffle Houses are so dependable, in fact, that FEMA created a Waffle House Index for natural disasters.)

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