interaction between producers and consumers

The Future Food District is in the centre of the Expo Milano 2015 site, in a 6500 sqm area between the Cardo and the Decumanus. Designed by Carlo Ratti Associati, the pavilion is the product of a partnership between Coop and MIT Senseable City Lab, and aims to answer questions such as: “How will we do our shopping? What will we eat? Who will handle food and food products before they get to consumers’ tables in the future?”.

Carlo Ratti Associati offer an experiment, a new retail layout with greater interaction between producers and consumers, a reference to the old-fashioned market. In the“supermarket” area the layout of the goods is organised on the basis of five routes representing five production processes, and “augmented or intelligent labels” designed by the architects provide consumers with complete information on the produce or food purchased. The Exhibition Area will be a multipurpose facility projecting visitors into the future, for example with prototypes of sea farms.

Carlo Ratti Associati is the focus of an exhibition to be held by SpazioFMGperl'Architettura during the 2015 Salone del Mobile in Milan, due to open on Monday, April 13 2015.

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