"How has your architecture background played a role in Coolhaus?
It has been a massive help: architecture is a great background for creating a brand identity and using visuals to tell a story. Architecture is also client/project driven, just like the service side of our business. Also, my technical design skills and training have helped with packaging design, web design, and creating many other marketing collaterals. It has also allowed us to fold-in a whole other audience to our brand: we have a tremendous following amongst the food/ice cream loving community AND the design community. How many dessert companies can say the same?"
No comments:
Post a Comment