Thursday, January 30, 2014

Lessons From McDonald’s Clash With Older Koreans

Absent a senior center within walking distance, McDonald’s has become, by default, their home away from home. Its architecture offers big picture windows with views onto a major intersection. A seating area near the front door is set apart, half-obscured from the restaurant’s counter staff, with an extra-long banquette, ideal for large groups, people watching and privacy: the urban trifecta. McDonald’s is a ready-made NORC.
The official name is Naturally Occurring Retirement Communities. 
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